You've made the choice to sell your house and are considering the next steps. By following these steps, you'll confidently present your property to the market and captivate potential buyers' attention.
Prepare your home for the spotlight
Ensure that your home is impeccably prepared for both photography and viewings. Dedicate the necessary time, effort, and perhaps even financial resources to this crucial aspect of the marketing process. Take an objective look at your property, or invite a friend to provide feedback. Are there any improvements you could make to enhance its appeal without undertaking significant expenses?
Invest in high-quality photography
Whenever feasible, enlisting the services of a professional photographer is essential for enhancing the online appeal of your house. Potential buyers often form their initial impressions and decide whether to arrange a viewing based primarily on the photographs of your property.
Craft a captivating property description
The description composed by your agent for your online advertisement should be designed to truly captivate potential buyers. To set your property apart from the competition, employ lifestyle-focused descriptions that not only highlight the physical structure but also paint a vivid picture of the lifestyle it offers.
Finalise your pricing strategy
As you settle on your desired asking price, it's crucial to consider its alignment with online search parameters. In an era where over 90% of property searches occur online, opting for an asking price that seamlessly integrates with popular search ranges is pivotal. This approach ensures that your property receives optimal visibility among potential buyers navigating property portals.
Setting the right asking price is a pivotal step, as it should align with buyers' affordability and showcase the property's value convincingly. Today's property market transparency stems from readily accessible historical sale prices. Buyers evaluate your property against local comparables and past sales to gauge its worth, allowing them to make informed choices. Tailoring the price to popular search brackets optimises online visibility and drives more viewings, without necessitating undervaluation. It's crucial to avoid overpricing, as savvy buyers can dismiss properties that seem inflated.
An accurately priced property attracts more viewings, fostering competition among buyers, often yielding the best outcome. While various strategies enhance value, starting with the right price is fundamental, and that's where my knowledge and experience will be critical.
Ensure your agent's active involvement
Maintain consistent communication with your agent, ideally on a weekly basis or even more frequently. Request regular updates, including the Rightmove Property Performance Report and other indicators showcasing online buyer activity. This proactive approach ensures that your agent is fully engaged and committed to serving your interests effectively.
Arrange a quick chat to find out how I can help with your plans by getting in touch.